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WordPress Engineering & High-Ticket Web Design

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About Course

Move beyond the “Drag-and-Drop.” Learn to build scalable, high-performance, and conversion-optimized web assets.

What Will You Learn?

  • Move from "Building Pages" to "Architecting High-Performance Digital Assets."
  • Professional Deployment: How to set up a staging-to-production pipeline that ensures zero downtime and maximum security.
  • The Global Design System: Mastering "Global Styles" to build consistent, scalable websites in half the time.
  • Dynamic Data Architecture: How to use Advanced Custom Fields (ACF) and Custom Post Types (CPT) to build directories, portfolios, and listing sites without code.
  • Core Web Vitals (CWV) Mastery: Advanced speed optimization techniques to hit "90+ Green" scores on Google PageSpeed Insights.
  • Conversion Engineering: Setting up multi-step lead capture funnels, heatmap tracking, and CRM integrations to prove ROI to clients.
  • E-Commerce Scaling: Building optimized WooCommerce stores with custom checkout flows and recurring subscription models.
  • The AI-Workflow: Leveraging AI tools to automate copywriting, image generation, and custom CSS snippets.
  • Agency Operations: The business of web design—pricing your services, drafting high-ticket contracts, and selling monthly "Care Plans."

Course Content

Module 1: High-Performance Infrastructure & Staging
Stop using "Cheap Hosting" and local installs that don't replicate real-world server environments. 1. The Pro Stack: Choosing between Managed WP Hosting (Cloudways/Flywheel) vs. Shared. 2. The Developer Workflow: Setting up Staging Environments (never edit a live site again). 3. DNS & Domain Management: Advanced Cloudflare integration for security and speed. 4. Practical: Deploy a high-speed staging environment with a global CDN setup.

Module 2: The “Clean” Architecture (Moving Beyond Bloat)
Most WordPress sites are slow because of "Plugin Soup." We teach the lean method. 1. The "Core" Selection: Building with lightweight "Framework" themes (Hello Elementor vs. Astra vs. GeneratePress). 2. Global Design Systems: Setting up Global Colors, Typography, and Containers to ensure site-wide consistency in 10 minutes. 3. UI/UX for Conversions: Designing for the "F-Pattern" and mobile-first thumb reach. 4. Practical: Create a "Master Style Guide" page that controls the entire site’s CSS.

Module 3: Advanced Visual Engineering (Elementor Pro Mastery)
Don't just use templates. Build custom components. 1. Dynamic Tags & Content: Using Elementor to pull data dynamically (Author bios, post dates, custom fields). 2. Loop Builders: Creating custom skins for blog posts and products. 3. Advanced Motion Effects: Using scroll-based triggers and entrance animations that don't kill page speed. 4. Practical: Build a custom-designed Archive Page and Single Post Template from scratch.

Module 4: Dynamic Functionality & Custom Post Types (CPT)
This is where you stop being a "blogger" and start being a "developer." 1. ACF & Custom Post Types: Creating custom databases (e.g., a "Real Estate" listing type or "Team Members" directory). 2. Filtering & Search: Implementing advanced AJAX filters (search by price, location, category) without page refreshes. 3. Practical: Build a searchable "Directory" or "Portfolio" using Advanced Custom Fields (ACF).

Module 5: The “Speed-to-Revenue” Optimization
Google doesn't rank slow sites. Clients don't pay for slow sites. 1. Core Web Vitals Mastery: Dominating LCP, FID, and CLS. 2. Image Surgery: Moving beyond "optimizing" to modern formats (WebP, AVIF) and Lazy Loading. 3. Database Hygiene: Cleaning "orphaned" data and limiting post revisions to keep the site snappy. 4. Practical: Take a site from a "D" grade to an "A" (90+) on GTMetrix/Google PageSpeed.

Module 6: Conversion Rate Optimization (CRO) & Lead Capture
A website is a sales tool, not an art project. 1. High-Converting Forms: Multi-step forms, conditional logic, and "Lead Magnets." 2. CRM Integration: Automatically pushing leads into HubSpot, Mailchimp, or a Google Sheet. 3. The "Heatmap" Setup: Installing Microsoft Clarity or Hotjar to watch how users actually use the site. 4. Practical: Build a 2-step lead capture funnel with an automated "Thank You" email sequence.

Module 7: The “Fort Knox” Security Protocol
How to ensure you never get a "My site is hacked" call at 2 AM. 1. Brute Force Protection: Moving the Login URL and implementing 2FA. 2. WAF (Web Application Firewalls): Setting up Sucuri or Wordfence properly. 3. Automated Off-Site Backups: Real-time backups to Amazon S3 or Google Drive. 4. Practical: Run a "Stress Test" and security audit on your staging site.

Module 8: E-Commerce Architectures (WooCommerce Pro)
Building stores that actually scale. 1. Checkout Optimization: Reducing cart abandonment with "One-Click Checkouts." 2. Subscription & Membership Models: How to build recurring revenue sites. 3. Payment Gateways: Integrating local and international gateways (M-Pesa, Stripe, PayPal). 4. Practical: Set up a 5-product store with a customized cart and checkout flow.

Module 9: AI-Powered Web Workflow
How to build sites 5x faster. 1. AI Copywriting: Using ChatGPT for "LSI" optimized website copy and SEO Meta descriptions. 2. AI Image Generation: Using Midjourney/DALL-E for high-end hero images. 3. Code Snippets: Using AI to write custom CSS or PHP snippets when plugins can't do the job. 4. Practical: Use AI to generate an entire landing page copy and imagery in under 30 minutes.

Module 10: The High-Ticket Agency Handover
How to charge a premium and keep the client. 1. White-Label Maintenance: How to sell "Care Plans" for $50–$200/month. 2. Client Training: Creating "Loom" video tutorials and custom Dashboard widgets so they don't break the site. 3. The Contract & Handover: Professional documentation and "Off-boarding" checklists. 4. Practical: Create a "Client Welcome Kit" and a Maintenance Contract.

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